We are constantly exposed to media images, from television shows and commercials, to magazines and billboards. It seems that we really cannot escape our exposure to and the influence that media might have on us. Everyone advertises, whether it be Viagra, sanitary napkins, condoms, or lube. Some of these ads would not have been seen even ten years ago, but the world of media is ever evolving. This is not always a positive evolution.
I have seen many negative images in the media, but I admit I never really paid attention to them until I had watched Killing Us Softly 3. There are some ads which I had found offensive that probably do not bother anyone else, such as a paper towel ad where a little boy spills something. Him and his dad sit there, watching the soda inch toward the carpet, arguing about how many sheets of paper towel will be needed to clean up the mess, when the mom swoops in a cleans it. Or an ad for bleach, which I found to be charming until I really thought about it. There are these two adorable little boys that are playing in the mud and having the time of their lives. They are just so cute, and it does help that it is an African American boy and a white boy playing together and they jump up and hug and they are all muddy. Then, at the end of the commercial, it shows a little girl and her mom folding the laundry. I might be nitpicking, but why does it have to be the mom and the little girl doing the laundry? Maybe the little girl would rather be in the mud playing with the little boys.
After watching the video, however, I realized that I could think of many more instances when I felt that I was either being insulted or marginalized by the media. Sometimes it is so subtle that I never even noticed it until I thought about it. Others were patently more obvious. First off, I think that the new version of 90210 has some things to answer for. There are many thin girls on the show, but there are two in particular which are alarmingly thin. There is the main character who is about 5'2” and weighs 90 pounds and then there is a girl on there who is 5'7” and weighs 100 pounds. That is extremely unhealthy and has raised the ire of many reporters, magazines and bloggers. I also think it has caught the attention of young girls, who might see this as something they should aspire to.
Another two sources of negative views of women come from two very different sources. One would be Maxim magazine and the other would be Cosmopolitan. Now Maxim might not seem as such a surprise, since it is a men's magazine which always has a scantily clad vixen on the cover. What might surprise you though is why I find it offensive. While I find the content about how to get women in bed and the pictures of women who always happen to be in lingerie, it is really the interviews of the women that are on the cover. Somehow, no matter how intelligent I might have found that actress/singer/model, during the course of the interview she always manages to mention how she drinks a lot of beer, loves sex and has gotten into fights over her man. Or how she hates to wear underwear. It is as if these women believe that men will no longer like them if they come across as well spoken and knowledgeable about issues other than sex and rock and roll. I find Cosmopolitan offensive for almost the same reason. Now the women interviewed typically try to go for the exact opposite of the women in Maxim, but then there is the rest of the magazine you have to contend with. The articles are all about how to find a man, how to keep a man, how not to be too independent as to scare him away. All the models in the magazine are pin thin, and even on the rare occasion when they decide to throw a bone to the fat girls, their “plus size” models are probably a size eight or twelve at the most. There is not a picture in the magazine that I can relate to as an overweight Asian American.
Which brings up another point. I rarely see Asians in ads. Or on television shows. When there is one, the person is typically of Chinese descent. I wonder if people in this country realize that there are more countries in Asia than China, and no, not all Asians look the same. Often, when I am reading a magazine telling one how to apply eye shadow, they never feature the almond eye shape. So I end up fending for myself and hoping I don't look too ridiculous.
I turned on the television the other day and there was a promo running for the Janice Dickinson Modeling Agency which is a reality show on Oxygen, which is supposed to be a channel for women. On the show they were bringing in some “plus size” models for a Halloween photo shoot. I say “plus size” because none of these women were fat by any measure of the word, except when you compare them to the other models on the show. Well, Janice started screaming about how she cannot work with cows. This is coming from someone who has over-Botoxed and inflated her lips to a point where she is no longer recognizable.
This is not to say that I have not ever seen positive portrayals of women in the media. I have really been enjoying all the positive attention that Christina Hendricks from Mad Men has been getting. She is a very voluptuous actress who is an object of desire on the show. She came to the Emmy's in a formfitting green gown and even the fashion police who normally embrace the skeletons running around the red carpet, where falling all over themselves with praise. It was a pleasant surprise. There has also been positive attention paid to actresses such as Kate Winslet, America Ferrara, Nikki Blonsky, and Salma Hayek, who are not your typical stick thin actresses. Now, they still do not come near my heft, but I am glad they are receiving positive recognition.
I also appreciate Queen Latifah's ads for Cover Girl. She is just as glamorous and beautiful as any other Cover Girl, it does not matter that she might weigh more. She is really an inspiration to me as a talented, successful, intelligent woman, who also happens to be beautiful.
There are ads for Playtex and Fruit of the Loom which also show real women, and these women are often in their underwear! It is not to be sexy, or in an unrealistic way. They also are not wearing lingerie, but real underwear that real women buy at Wal Mart. The emphasis is on looking beautiful, but not at the expense of being comfortable.
The advertisements for Gardisil are great. The use a lot of young women and their mothers from different races and backgrounds. There will be a girl with lots of freckles, a goth girl, a preppy girl. All of these girls and their mothers are concerned about their health and vow to do something to prevent them from becoming a statistic.
I was flipping through a magazine which I received from the Human Rights Campaign and saw many ads that I responded to. There was an ad for American Airlines which featured a lesbian couple, an ad for IBM showing an Asian woman and a white woman working with a black man and a Hispanic man. There was an ad for a bank, advertising that diversity is their specialty. I know that since HRC is a magazine that is specifically targeted towards a group of people who often feel excluded from society they would have ads that speak to almost everyone.
There have been other forms of media I have seen celebrating women of different sizes and different colors. Christina Aguilera's music video for her song Beautiful shows a young girl who, at the start feels bad about herself, but then realizes she is strong and beautiful. A plus size model won a cycle of America's Next Top Model. On Grey's Anatomy, there is Callie, a curvy, confident, sexy Hispanic woman and there is Christina, a driven, ambitious Jewish Korean doctor.
There is also the show Sex and the City, with its four strong female leads. They each represented characteristics that each of us have, but the two characters who stood out to me, were Miranda and Samantha. Miranda is a lawyer who becomes partner at her firm all while maintaining her independence. Even when she feel in love and got married, you knew it was because she wanted to, on her own terms. Then there was Samantha, who was unapologetic with her sexuality. If she wanted someone, she went after them, and she did not allow others to determine how she felt about herself.
I do think that images of women and girls in the media have an affect on the way we feel about ourselves. Media presents an unrealistic and unattainable goal of attractiveness and body size which has an influence on how we live and how we spend our money. Look at the epidemic of plastic surgery, botox and restalyne injections. Women end up with foreheads that do not move and lips straight from the fish market. We convince ourselves we need four hundred dollar face cream to look like a certain celebrity. We buy diet pills, exercise machines, hair dye, and cosmetics. We seem to think that young, skinny, tall and blond is the ideal and we bend over backwards to achieve that look. We get nose jobs, breast implants, liposuction and tummy tucks. There are even women in Asia who are getting their eyes reshaped to be more Western. If that is not insane, I don't know what is. We also buy bodyshapers and push up bras which contort our bodies into weird shapes.
There are many misconceptions about how women and girls are “supposed” to look that I think should go away immediately. Women are supposed to have long legs, a flat stomach yet still have curves, have large breasts and nice hair. We are supposed to wake up in the morning looking presentable and not have morning breath. We are never supposed to stink, sweat, or have any bodily functions such as going to the bathroom, passing gas, or having our period. We never have hair in weird places, and right after we have a baby, we are thinner than before we got pregnant. All of these have become things that men (and women) seem to think really happen somehow. I don't know how we got to this point, but we must all realize that these are misconceptions and we cannot live up to these impossible standards.
I am not sure where feminists and NOW can start to help promote healthier attitudes to our girls and young women. First and foremost, in our own homes, we can tell our sisters, our daughters, our mothers, our friends every day how radiant, strong, and smart we all are. Let another woman know how much you admire her for both her inner and outer beauty. I think we need to start encouraging schools to have self esteem seminars for all our children, but especially to pay attention to young girls. We must pay attention to our own behaviors and make sure we do not pass any unhealthy attitudes about food and weight to our daughters.
We can also let advertisers and television networks know when they present something that is offensive or dangerous to women. We can boycott or write letters. If enough of us care to do so, we might be able to change the way women are viewed by these companies. If they think we are passive and do not care enough to make a fuss when we are trivialized, they will continue to do so. If we let them know that we have to power to cost them money, they will think differently about how they portray us.
I hope we are able to make changes, so my daughter does not feel like a marginalized forgotten person when she looks at various forms of media. I also want my children, both boys and girls, to not grow up with an unrealistic view of what true beauty is. Jean Kilborne gave me a lot to think about, and I will be paying more attention to advertisements and the products I buy. I will think twice before buying a product that insults me in its ads. I will also make sure my friends do the same.